How to Attract Gen Z to Your Salon | Scottish Beauty Expert Training Academy

If you’re a salon owner or beauty professional wondering how to get Gen Z through your doors – and keep them coming back – now is the time to evolve with the trends they care about most. Gen Z, born between 1997 and 2012, are digital natives who value authenticity, individuality, and self-care. They’re curious, image-conscious, and incredibly savvy when it comes to beauty and wellness.

To Truly appeal to this generation, your salon has to offer more than just the basics. You need to deliver cutting-edge treatments, clean aesthetics, and expert-level results, all while being visible online. Let’s explore the key services and training that will keep your salon ahead of the curve – and at the top of Gen Z’s must-visit list.

GEN Z TRENDING TREATMENTS

Gen Z clients are not interested in cookie-cutter beauty. They’re looking for customised treatments that enhance their natural beauty, improve skin health, and help them express themselves.

LIP BLUSH

This semi-permanent treatment enhances the natural colour of the lips while defining shape and improving symmetry – ideal choice for Gen Zers who want a low-maintenance, filtered look without daily lipstick. At the Scottish Beauty Expert Training Academy our Lip Blush course is suitable for beginners with no previous experience. Book this month and SAVE £500 and get your FULL KIT and Machine FREE! Adding Lip Blush to your salon menu not only taps into the ‘natural glam’ aesthetic Gen Z loves, but it positions you as a modern, skilled technician.

SKIN BOOSTERS

Hydrated, glowing skin is non-negotiable for Gen Z. Skin Boosters, like hyaluronic acid injectables, improve skin texture and hydration from the inside out. They’re a popular non-invasive treatment that appeals to skincare-obsessed Gen Zers who want radiant results without any downtime. Our Skin Booster course is for professionals looking to upskill and add this in-demand treatment to their salon. The Skin Boosters course is also part of our Ultimate Skin Specialist Course which is tailored for beginners.

Nails are a huge part of Gen Zers self-expression. Gone are the days of basic polish – they are all about longevity, creativity, and salon-quality shine.

GEL POLISH & BUILDER IN A BOTTLE (BIAB)

Offering Gel Polish attracts trend-followers who want their hands to look as good on TikTok as they do in real life. Pair this with BIAB services to cater to those who want natural nail strength and durability without acrylics. Our Gel Polish and BIAB course is suitable for beginners with no previous experience, book this month for a FREE BIAB Gel.

Beauty isn’t just about how you look – it’s about how you feel. Gen Z values self-care and is increasingly exploring holistic and therapeutic treatments.

LYMPHATIC DRAINAGE MASSAGE

This treatment not only supports detoxification and skin health but also offers stress relief – something Gen Z deeply values. This massage promotes benefits such as reduced puffiness, improved circulation, and relaxation. Our Lymphatic Drainage massage course is suitable for masseurs looking to upskill, use code MASSAGE10 this month for 10% off the price of the course.

Being highly trained isn’t just a behind-the-scenes bonus – it’s a marketing tool. Gen Z is more likely to book with professionals who show expertise and continuous learning.

COMPLETE LASER TECHNICIAN

Why not offer Laser Hair Removal, Laser Tattoo Removal and Carbon Doll Laser Facials in your salon. This is especially appealing for Gen Z clients who are considering laser treatments and want reassurance that they’re in safe hands. Our Complete Laser Technician course is tailored for beginners with no previous experience. Book this month and receive our Laser Safety Officer course FREE and upon completion of the course you will receive a 10% discount code for the 3-in-1 Laser Machine – SAVING £995!

Attracting Gen Z to your salon isnt about chasing trends – it’s about aligning your services and values with what matters to them: high-quality treatments, personalised care, and authentic experiences. By offering cutting-edge options like Lip Blush, Skin Boosters, Gel Polish & BIAB, Lymphatic Drainage Massage, and Complete Laser services, you’ll position your salon as the go-to destination for the next generation of beauty lovers.

Beginners and Industry Professionals Welcome

Our beauty courses are open to beginners and Industry Professionals looking to expand and advance their knowledge of massage, our courses are designed to meet your needs. If you are looking to get started in the world of beauty these courses are great options to start offering to your client base. All are excellent additional services to offer your clients and enhance your career in the Beauty Industry.

Choose Scottish Beauty Expert Training Academy

At Scottish Beauty Expert Training Academy, we are committed to providing exceptional training and guidance in the field of Beauty. With our experienced instructors and state-of-the-art facilities, we create a supportive and nurturing learning environment. By completing our fully accredited courses, you will be fully qualified to gain insurance and work professionally within the industry. Unlock your potential in beauty and embark on a fulfilling career as a Beautician. Enroll in one of our courses today at either our Glasgow or Aberdeen Academy, and let us guide you on your journey to success.

Stay visible, stay educated, and stay ahead – Gen Z is ready to look