As many places now permit services and stores to reopen, there has never been a crucially more critical time for drawing a marketing plan than the COVID period. Luckily, irrespective of your budget, there are various ways to market your services to your previous clients at the same time attract the new ones, including the ones who use print, social media, online directory, video & search engine marketing.
Here, we will take you through crucial marketing ideas that can assist you to figure out your target audience and even attract them to visit your store, which in return would get you a high investment return.
- Train Through Online Beauty Courses
Scottish Beauty Expert Training Academy is a renowned beauty academy in Aberdeen and Glasgow, offering many facilities. We are the only SQA, VTCT and ITA approved training school in Scotland. We provide high training standards in every area, namely Microblading, spa, beauty & clinical processes. Also, we are at the forefront of what is current and new in the beauty industry as per the latest techniques, treatments and others. The courses linked to beauty provided by us are wide-ranging. Some of the popular beauty courses include henna brows course, complete beauty therapist course, dermaplaning diploma course, expert brows course, Russian volume lash course, etc. Enrolling yourself on beauty training courses in Aberdeen, which you feel you can excel in, can help you drive more customers to your beauty station.
- Offer Family Packages
Given the ongoing COVID 19 restrictions, most of your customers may have been at their homes for most of the year and might not have had the required opportunity of getting any beauty treatment done. Also, many of them have their families with similar requirements for new treatments and skincare. Providing them with a discount or treating them with a special offer makes a great difference between the ones selecting your salon or your competitors. Though restrictions might prohibit you from booking all of their beauty treatment requirements, you still can provide a family pack with separate appointment bookings. Building a website and having appointment booking potentials is an excellent medium to simply make all the appointments available to your customers. Dads and mums can make bookings for each of their kids and then pay all of them at once.
- Communicate with Clients Through Mail or Text Message
When your new clients enter your beauty salon or book an appointment online, ensure to take their mail IDs in the process. After this, collect info such as the services they take, products they have bought from your salon, their age bracket, their gender, etc. After their visit, ensure to send them to follow up emails or text messages letting them know about new discount coupons so that they get enticed to visit your salon again.
The Final Wrap
Scottish Beauty Expert Training Academy is a reputed beauty training academy in Aberdeen as well as Glasgow. We offer various beauty courses and offer post-training assistance to our trainees to market their beauty business and establish themselves as professional beauty treatment providers in the area.