Promoting a beauty business can be very challenging, but with the right ideas and the right mindset, it can be an exciting and profitable experience.
Utilise Social Media
Social media is a huge kick-starter for promoting a new or already existing business. Nowadays technology is everywhere and it is a good idea to be able to keep up with the latest trends. Creating a business page on Facebook, Instagram, twitter and all other platforms to showcase your work is highly desirable. It allows for potential clients to see your work and services that you offer and get an idea of your personality through your posts. Creating a social media page also allows you to keep up to date with text messages from clients, keep control of your schedule, respond by commenting and reacting to reviews left by clients and answer any questions your followers may have.
Offer flash sales and discounts
Another great way to promote your beauty business is to offer discounts and coupons. This will intrigue existing customers and new customers to come to your business. You can offer discounts on your services or products, or provide coupons for free trials, consultations or samples. These are a great way to create a sense of urgency and excitement, encouraging people to try out your products or services, plus, they can help you build customer loyalty and generate positive word of mouth making it a win-win!
Host events and workshops
Hosting events can be a great way to bring in new clientele and network with other beauty businesses. Hosting events such as workshops, seminars, or masterclasses can help you showcase your expertise and attract new customers. You can also collaborate with other businesses to host joint events and reach a wider audience.
Collaborate with Influencers
Influencer marketing is one of the fastest growing industries. Collaborating with influencers in the beauty industry can help you reach a larger audience and increase your brand awareness. You can offer them free products or services in exchange for a review or a shoutout on their social media platforms.
Create a Referral Program. Word of mouth is the most important aspect of a successful beauty business. Creating a referral program can incentivize your existing customers to refer their friends and family to your business. You can offer them discounts, free services, or other rewards for every successful referral.
Train in higher Revenue Treatments
Training in higher revenue beauty treatments can cut down your working time and vastly increase your profits. Do you want to earn more and work less in 2024? Recent studies have shown that by offering higher revenue services you can increase your turnover. This follows the 80/20 rule where 20% of your treatments can give you 80% of your profits. In 2024 profits in the beauty industry are expected to surpass $120 Billion worldwide, so now is the time to start a new career or take your business to the next level. Learn a new skill set and start earning up to 6 figures with our fast track courses.
We are Scotland’s leading training Academy. Here you can learn the latest techniques to give you the competitive edge when entering the industry. Our fully accredited qualifications allow you to work straight away.
To receive a FREE personalised career consultation for 2024 contact us at
0330 043 0659
In conclusion, promoting your beauty business in 2024 requires creativity, determination, and consistency. By using the above ideas, you can attract new customers, retain existing ones, and increase your revenue and brand awareness.