How to attract male clients to your salon
To attract male clients to your salon, it’s important to offer beauty treatments that cater to their specific needs and preferences. Here are some beauty treatments that can appeal to men:
- Facials: Offer facials specifically designed for men’s skin, which tends to be thicker and oilier. Focus on deep cleansing, exfoliation and hydration to address common concerns like acne, ingrown hairs, and rough skin texture. At the Scottish Beauty Expert Training Academy we have our Facial Diploma which is available at our Glasgow and Aberdeen academies. Our Facial course will help you tailor the latest techniques and products to your client’s needs and expectations. The course will cover luxury facial, neck and shoulder massage and complimentary scalp massage to set you apart from competitors.
- Body Hair Removal: Offer services like waxing for areas such as chest, back, or shoulders. Ensure that your staff are training in providing comfortable and effective hair removal services for men. Our Body Waxing course is available at both our Aberdeen and Glasgow academies and is suitable for beginners with no previous experience.
- Manicures and Pedicures: Men are increasingly interested in grooming their nails and taking care of their hands and feet. Provide manicure and pedicure services that focus on nail care, cuticle maintenance, and hand/foot massage. At the Scottish Beauty Expert Training Academy we offer our Manicure and Pedicure course, which is an excellent introduction to nail services. You will learn a full step-by-step procedure including massage, how to identify nail disorders and diseases and much more.
- Scalp Treatments: Scalp Micropigmentation has exploded onto the aesthetic industry with a cult following of footballers and celebrities like Jamie Foxx, Vin Diesel to name a few. The art of scalp pigmentation uses a specific technique called pointillism. This technique consists of making tiny incisions to form a pattern or image. Our in depth training ensures you have skills necessary to create a natural looking hairline by strategically placing your new “follicle” pattern to ensure they match the appearance of the natural hair follicles. At the Scottish Beauty Expert we offer this course at our Glasgow Academy and is currently HALF PRICE at £1,499 (+VAT).
- Skin Treatments: Apart from facials, offer other clinical skin treatments such as Chemical Peels, or Dermaplaning. Train on our Ultimate Skincare Specialist course at either our Glasgow or Aberdeen Academy. This course covers Dermaplaning, Chemical Peels, Mesotherapy, Microneedling, Hydro Facial, and Skin Boosters. This course is designed to help you become a Skin Specialist in under 2 weeks.
- Stress-Relief Treatments: Men also appreciate treatments that help them relax and unwind. Offer services like massages to help them de-stress and rejuvenate. The Complete Spa Therapist course covers Body Massage, Indian Head Massage, Hot Stone Massage and Facial, and is available at both Glasgow and Aberdeen academies. This course will teach you the most up-to-date techniques in massage, and help you develop the correct hands-on technique to increase blood circulation, relieve tension and improve sleep for your client.
- Personalized Consultations: Provide one-to-one consultations to understand each client’s specific needs and recommend suitable treatments. Tailor your services to accommodate individual preferences and concerns.
Remember, creating a comfortable and inclusive environment is essential. Ensure that your salon space, decor, and marketing materials are appealing to men. Train your staff to be knowledgeable and sensitive to male clients’ grooming needs and preferences. Word-of-mouth recommendations from satisfied male clients can be instrumental in attracting more male clientele to your salon.
Why Choose Scottish Beauty Expert Training Academy
With Academies in both Glasgow and Aberdeen we offer a range of courses suitable for beginners with no previous experience and professionals looking to add additional services for their clients and use the most up-to-date products and techniques.
Course Curriculum At Scottish Beauty Expert Training Academy
You will learn the most up-to-date key skills and techniques within your chosen course, you will
also gain the product knowledge for you to pass on to your clients when performing treatments.
Each course will also include:
- Health and Safety
- Contra-indications and actions
- Hygiene
- Client Consultation
- Relative anatomy and physiology
- Client Expectations
- Treatment Protocol
- Homecare and After Care.
Beginners and Industry Professionals Welcome
Our courses are open to beginners with no previous experience and Industry Professionals looking to expand and advance their knowledge, our courses are designed to meet your needs. Our training academies are an excellent facility to enhance your career in the Beauty Industry.
Choose Scottish Beauty Expert Training Academy
At Scottish Beauty Expert Training Academy, we are committed to providing exceptional training and guidance in the field of Beauty. With our experienced instructors and state-of-the-art facilities, we create a supportive and nurturing learning environment. By completing one of our courses, you will be fully qualified to gain insurance and work professionally within the industry. Unlock your potential and embark on a fulfilling career in the ever expansive Beauty Industry. Enrol in one our courses today at either our Glasgow or Aberdeen Academy, and let us guide you on your journey to success
