If you’re a small business owner in the beauty industry, you’ve probably asked yourself at least once: When is the right time to raise my prices? Maybe you’re feeling nervous about it or worried your clients will walk away. Fear not! Increasing your prices can be a natural and necessary part of growing your business—especially when you approach it with care and a focus on client retention.
Today, we’re going to talk about how to raise your prices at the right time, with a big focus on adding value to your service menu. And what better way to do that than by leveling up with some killer new treatments? With exciting courses like Chemical Peels, Microneedling, and the oh-so-popular 6 in 1 Facial at the you’ll be ready to not only raise your prices but justify every penny!
Why Should You Increase Your Prices?
First off, let’s talk about the why. If you’re feeling overwhelmed by your current prices, or if you’ve recently upgraded your skills or introduced new treatments (more on that later), it might be time for a price adjustment. You provide an experience—it’s not just about lashes or facials but about how your clients feel when they leave your treatment room.
So, the next time you second-guess whether you’re charging enough, remember the countless hours of practice, ongoing education, and the quality products you use. Your clients are investing in your expertise—and your prices should reflect that.
When is the Right Time?
Timing is key when increasing your prices. Here are a few scenarios when you might consider upping your rates:
After Completing a New Course
One of the best reasons to raise your prices is after you’ve taken a new course or added new treatments to your menu. Clients are always looking for the latest and most effective treatments, and when you’ve upgraded your skills, it’s the perfect time to adjust your pricing. Here are three must-have treatments that will make your clients happy to pay a bit more:
Chemical Peels
At Scottish Beauty Expert Training Academy, the Chemical Peel course is a fantastic investment for your beauty business. Chemical peels are effective at treating acne, fine lines, pigmentation, and uneven skin tone, making them a powerful treatment to add to your menu. With high profit margins (think £50 per session), it’s a simple way to give your clients results-driven facials while growing your income. Plus, offering chemical peels opens the door to recurring treatments—something clients come back for time and time again.
Microneedling
Next up, the Microneedling course at the is another game-changer. This treatment is ideal for clients looking to treat acne scars, stretch marks, or even just firm and tighten their skin. The demand for microneedling has exploded recently, and with average treatment prices ranging from £125-£200, it’s one of the most profitable services you can add to your menu.
Not only will clients see visible results, but they’ll also trust you as a beauty expert offering this cutting-edge, results-focused treatment. And here’s the bonus: because microneedling often requires multiple sessions for optimal results, it boosts your client retention, ensuring they come back regularly for more treatments.
6 in 1 Facial
The 6 in 1 Facial is the talk of the beauty world, and the Scottish Beauty Expert Training Academy offers a course that lets you get ahead of the trend. This 6-step facial is a less invasive alternative to treatments like Botox, focusing on skin hydration, texture, and anti-aging. 6 in 1 Facials offer instant results and an immediate glow, making them irresistible to clients.
With sessions typically priced between £150-£500, this treatment is a high-profit option for your business. The Hydrofacial’s versatility is key: you can offer the full treatment or sell individual components like hydrodermabrasion as add-ons. It’s an easy upsell to clients who are already in love with your facials, and—yes, you guessed it—another way to retain those clients who crave results-driven skincare.
This our 6 in 1 Facial course has an offer of saving £250 – 10% use code: Hydro10 at checkout.
After a Year of Consistent Service
Another good time to consider raising your prices is after a year (or more) of consistently offering top-notch services. Your clients trust you and know that your work is worth the investment. A small increase won’t drive them away, but it will reflect the quality and reliability of your services.
If Your Costs Increase
Have you upgraded the quality of your products, added luxury brands to your treatment room, or invested in more comfortable equipment? Then it’s time to evaluate your prices. Clients appreciate transparency, so don’t be afraid to let them know that their experience is getting even better as a result of the price adjustment.
How to Tell Your Clients
Communication is key when it comes to raising prices. Here’s how you can do it without losing your loyal clients:
- Give Them a Heads-Up: Always let your clients know at least two to four weeks in advance that you’ll be raising your prices. This way, they have time to adjust and plan their next appointment at the current rate.
- Highlight the Added Value: If you’ve taken a course like Microneedling or 6 in 1 Facial at Scottish Beauty Expert Training Academy, let your clients know that your services are improving! Clients will appreciate your dedication to staying on top of beauty trends and offering the best treatments.
- Offer a Loyalty Perk: To soften the news of a price increase, consider offering your loyal clients a discount on their next treatment or a complimentary add-on service like a brow tint. This keeps them feeling valued and appreciated.
Client Retention is Everything
Raising your prices doesn’t mean losing clients. In fact, focusing on retention will increase your profits far more than constantly trying to attract new clients. Treatments like Chemical Peels, Microneedling, and 6 in 1 Facials are all results-driven, which means clients are likely to book follow-up appointments, improving their loyalty to you.
Additionally, courses from the Scottish Beauty Expert Training Academy not only improve your skills but also give you a major edge in client retention. Clients will come to you for these in-demand treatments, and they’ll keep coming back because they trust your expertise.
In summary, raising your prices is an inevitable—and exciting—part of growing your beauty business. When you time it right, communicate openly with your clients, and continue to level up your skills through high-demand treatments, you’ll see both your client base and your profits grow. And with fantastic courses like Chemical Peels, Microneedling, and 6 in 1 Facials at the Scottish Beauty Expert Training Academy, you’ll be more than prepared to take that step.